The focus of your IT Marketing strategy (or Web Marketing) should be making sure that your products and services meet customer needs and developing long-term and profitable relationships with those customers. To achieve this, you will need to create a flexible strategy that can respond to changes in customer perceptions and demand. It may also help you identify whole new markets that you can successfully target.

Adventages of the Web:

-INTERACTIVITY - The Web is proactive, compared to the passive nature of other media. The visitor choose where to go, what to see and how much time to spend with you. Hyperlink provides and easy and immediate means to interact.

-TARGETING - Personalization tehnology aside, the Web provides many ways to reach a specific target audience.

- COST - The Web is most cost-effective medium.

- MEASURABILITY - The web is, without a dubt, the most measurable medium. You can obtain critical insight into your visitors interaction with your website, measure campaign performance, evaluate the effectiveness of your site's navigation and content...and more.

You are still in doubt regarding Web marketing? Sure you'r not.